Optimising Your Digital Strategy: Website and Booking Engine, a Winning Duo
Dear hotel professionals,
Your business expertise is invaluable, and we know that mastering your digital tools can boost your success. Let's take a look together at how the two pillars of your online ecosystem work together.
Your website: your digital ambassador
Your website is much more than an online presence - it's the digital extension of your hotel know-how. Here's how to make it an asset:
✔ Immersive experience: Your professional photos and 360° videos are already bringing the unique atmosphere of your establishment to life.
✔ S trategic information: You know better than anyone what appeals to your guests - highlight your USPs (premium amenities, bespoke services).
✔ O ptimised conversion: Your CTAs ("Book now", "Exclusive offer") naturally guide the visitor to the next step.
Case in point: Hotel X increased its direct bookings by 30% by integrating customer testimonials and a chatbot for frequently asked questions.
Your Booking Engine: Your Operational Partner
As soon as the user (your customer) clicks on the "reservation" button, they leave the site and enter the reservation tunnel.
This technical tool is an extension of your reception desk - automated and available 24 hours a day. Its advantages:
▸ Intelligent synchronisation: Like you, it avoids double bookings thanks to PMS integration.
▸ Commercial flexibility: Create packages (breakfast + spa) as you would directly.
▸ International openness: Multiple currencies and automatic translation to welcome your foreign customers.
Good to know: At MMcréation, we design bespoke interfaces so that your booking engine perfectly reflects the spirit of your brand.
Be careful not to confuse your 2 partners! They're not in the same business!
Why does this synergy count?
As digital experts, our role is to give you a platform that reflects your image; the booking solutions (Synxis, Availpro, etc.) are specialised in reservation flows. This specialisation allows each tool to excel in its own field.
