Web Agency for Hotels 

Digital hotel strategy: Boost your online bookings

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Reinventing ourselves is our vision

Optimise your hotel's visibility on Google

Thanks to a sustainable digital strategy, you won't have to change your website every 2 years: rely on a scalable platform designed for SEO, GEO and performance. Our team will help you manage more direct bookings and your CRO (conversion rate optimisation).
+ more than 20 years of expertise!

950 +

sites have increased their bookings thanks to our technology, what are you waiting for?

700 +

customers trust us, why not you ?

600 +

widgets installed and more to come!

20 years + of

of expertise, know-how and sharing, try us, you will adopt us!

Hotel groups or independent hotels

They have adopted us

Click on a thumbnail to visit their website.

Dynamic technology

Cloud hotel CMS: a high-performance website that 's visible online


A high-performance, responsive hotel website that's optimised for local search engine optimisation? Discover our cloud CMS, designed to boost hotel visibility on search engines. Gain in autonomy, traffic and bookings.

MMCréation is a specialist and the first in France to have created a CMS in Saas mode!

With Hapi, take total control of your hotel website. Our CMS incorporates SEO best practice, enabling you to optimise your content, tags and structure to boost your visibility on Google.

Display your best rates directly on your site using our intelligent comparator.
Reassure your visitors and encourage direct bookings, without intermediaries.
A real plus for your hotel's conversion rate.

Classify, store and distribute your hotel visuals efficiently.
HapiDam automatically optimises your images for fast display and optimum referencing in Google Images.

Increase your sales with marketing messages targeted to visitors.
Hotel Push Marketing is designed to improve engagement on your hotel website, while boosting conversions.

Make the most of your unused spaces during the day!
With Breaking Day, you can attract local customers for services such as coworking, spa or meeting rooms.
An asset for your local referencing.

Highlight the tourist attractions around your hotel using geolocation.
GeoLike helps your customers to plan their stay more effectively, while improving the local relevance of your site for Google.

 

Personalised support

"Unlock your hotel's digital potential with our tools"

Train your teams and improve your digital efficiency! Tutorials, SEO guides, best practices: everything you need to manage your hotel website independently while improving its performance on search engines.


a team at your service

cutting-edge technology

shared expertise

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Our training courses and white papers

Consulting, training and support

Our news

The essential elements of a hotel website

Introduction

In a sector as competitive as the hotel industry, having a high-performance website is no longer an option - it's a necessity. The Internet is often the first point of contact between a future customer and your establishment. A well-designed, informative and attractive website can make the difference between a visitor making a reservation and one going to a competitor's site. So what are the key elements of a hotel website? Let's find out together.

1. A professional, consistent design

  • Visual identity: Your site should reflect the atmosphere and positioning of your hotel (luxury, friendly, family-friendly, ecological, etc.). The colours, typography and images must be consistent with your brand image.
  • Clear visual hierarchy: highlight the essential elements (booking button, room descriptions, contact). Use breathing space (empty spaces) to make it easier to read.

2. Clear and complete information

  • Presentation of the hotel: Location, history, special features, values... It's essential to give visitors a clear idea of the experience you offer.
  • Room descriptions: Clearly indicate the features of each room (size, beds, equipment, view, etc.) and add quality photos.
  • Rates and offers: Be transparent about prices and offer special deals (packs, seasonal discounts, etc.) to encourage booking.
  • Services & facilities: Mention all the services (breakfast, spa, gym, parking, airport shuttle, etc.) to reassure visitors about the added value of your establishment.

3. An efficient booking engine

  • Visibility of the booking button: Place it strategically, ideally at the top of the home page and in a contrasting colour.
  • Simplified booking process: The fewer steps involved, the higher the conversion rate.
  • Security and trust: Use an SSL certificate and trusted logos (Visa, Mastercard, PayPal, etc.) to reassure you that the payment is secure.

4. Intuitive navigation

  • Clear menu: Organise your menu into logical categories (Rooms, Services, Offers, Location, Contact, etc.).
  • Relevant call-to-actions (CTAs ): Direct visitors to make a reservation or request information.
  • Optimised loading time: A slow site discourages visitors. Compress your images, use quality hosting and minimise unnecessary scripts.

5. Quality visuals

  • Professional photographs: Call on a specialist photographer to showcase your establishment.
  • Videos or virtual tours: If possible, offer a virtual tour to help customers get a better idea of the hotel's ambience.

Conclusion

A successful hotel website is based on good design, fluid navigation and clear information. Don't forget that the main objective of your site is to convert your visitors into customers. To achieve this, focuses on user experience and ease of booking. By investing in these essential elements, you'll maximise your chances of turning an ordinary web surfer into a conquered guest.

Beyond the finish line: what the 10km des Etoiles race teaches us about the hotel industry

 

 

Understanding the Keyword stufffing and avoiding

 

Protect Your Hotel Against Online Scams (Phishing)

The Hotelier, Madness and Technology

Context: This fable was written by Marc Merzoug as part of one of our Happiness Challenges on the theme of Madness.

Every fortnight, Julie, our "super host", spices up our year of "Happiness Challenges".

These are little challenges that we have to complete using any means at our disposal: text, photo, creation, testimonial, etc.

This month, for example, one of the challenges was on the subject of madness, and we had to write about it. One of the texts particularly caught our attention because it was right up there with the times...

 

 

 

 

Introduction

In a small coastal town, Edouard, a friendly hotelier, was looking to modernise his establishment in the face of competition.

The arrival of technology

One day, a mysterious traveller gave him an electronic book on hotel innovations. Fascinated, Edouard embarked on a technological transformation.

The Digital Transformation

He installed automated check-in systems, intelligent rooms and robot servers. Guests flocked, but the hotel became cold and impersonal.

The Spiral of Technological Madness

Obsessed with technology, Edouard neglected his employees and the human touch. During an electromagnetic storm, all systems failed, leaving him alone in the dark.

The Redemption

The next day, he deactivated most of the machines and recalled his staff. He found a balance between innovation and a warm welcome.

Conclusion

Edouard understood that technology must serve people. His hotel became a model of harmony between modernity and human warmth.

 

Moral: Technology improves our lives, but never replaces human warmth.

Here are a few reasons why it's crucial toencourage customers to share their experiences:

A Guide for Hoteliers at the Dawn of the Paris 2024 Olympic Games

The Crucial Importance of Geolocation in the Modern Digital Landscape

The Google Business listing => your business card on Google.

The website of a hotel is the first window of the establishment for a future customer. It is important to know that the visibility of the hotel plays a major role in the reservation.

With HPE (Hotel Price Explorer), we bring you a slingshot: It's up to you to choose the right stone. A way to take back the sword from Goliath?... uh... from the OTAs? (Online Travel Agency)

 

As part of their website management, many customers have a media library where they can import, classify and sort their visuals.

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