"Body of techniques aimed at optimizing the visibility of a site in the various search tools available on the Internet: directories (which index the sites manually) or engines (which index them automatically). Search engine optimization covers a whole series of very different actions that go from the simple definition of keywords to the creation of special pages that make it easier for the engines to find the sites. The transience and relativity of the results obtained (a good referencing is only temporary) make referencing a somewhat esoteric discipline that often leaves the uninitiated skeptical" (source: Journal du Net)
The time when it was enough to insert keywords in the code of its web pages (meta tags) is undeniably over... Today, faced with the performance of search engines that are trying to develop real artificial intelligence robots, the search engine optimization process is becoming increasingly complex.Today, faced with the performance of search engines that are trying to develop real artificial intelligence robots, it is imperative to take into account the multiplicity of parameters that they analyze to reference your site and to adapt to their constant evolution.
This is a question that more and more companies are asking themselves with reason. Indeed, the amplitude of the natural referencing offers is great and it is not always easy to find your way. Here are some elements of answer which can help you to sort out between the various typologies of offers of the market.
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