Emailing and newsletter with MMCréation
Email marketing is an essential tool to boost your company's visibility and build customer loyalty. MMCréation, interactive communication agency, is an expert in this field. We design and send hundreds of newsletters and emailings every year for our clients, which positions us as one of the major players in the sector. Our expertise has been recognized by the magazine Stratégies, which asked us to lead a training day on the theme "How to make a successful newsletter on the Internet". Our teams are thus perfectly qualified to accompany you in all the stages of the installation of your campaigns of email marketing, from the design to the measurement of the results.
EdiNewsletter: a solution of autonomous edition of newsletters
To optimize your budget while maximizing the impact of your newsletters, MMCréation has designed EdiNewsletter, an online solution for autonomous edition of newsletters in subscription. This solution allows you to create an unlimited number of professional quality newsletters yourself with ease. You will have access to an efficient newsletter template designed by a specialized consultant and an art director, to a stand-alone publishing platform resulting from our experience in the field of advertising.You will have access to an effective newsletter template designed by a specialized consultant and an art director, to a stand-alone publishing platform resulting from our 10 years of experience, and to a coaching session delivered by one of our specialized consultants.
Types of newsletters and email marketing strategies
Email marketing can take several forms depending on your objectives: prospecting or loyalty campaigns, commercial or editorial newsletters, integrated into a relationship or loyalty program, B to B, or even "real" relationship emails. Each of these forms requires a different strategy. Prospecting campaigns are carried out on rented address files, while loyalty / animation / reactivation campaigns are carried out on internal company files. Our experts can help you define the email marketing strategy best suited to your company and your sector of activity, as well as develop an opt-in subscriber base.
Evaluate the results of your email marketing campaign
To measure the effectiveness of your email marketing campaign, it is essential to evaluate the quantitative results such as the number of messages sent, delivered, in error, delivery rate, open rate, click rate, etc. But it is also important to measure the qualitative results such as the distribution of clicks within the newsletter and the impact of the campaign on the image of your brand, the traffic of your website or the purchases generated. At MMCreation, we provide you with powerful tools to evaluate the results of your email marketing campaigns and allow you to continuously improve your strategy.
Entrusting your email marketing and newsletter campaigns to MMCreation guarantees you an expertise in the field, a quality of conception and an autonomy of management thanks to our online solution EdiNewsletter. Our specialists will also be able to assist you in defining your strategy, developing your opt-in databases and evaluating the results of your campaigns. Do not hesitate to contact us to know more about our offers in email marketing and about EdiNewsletter.
