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The Hotelier, Madness and Technology
Context: This fable was written by Marc Merzoug as part of one of our Happiness Challenges on the theme of Madness.
Every fortnight, Julie, our "super host", spices up our year of "Happiness Challenges".
These are little challenges that we have to complete using any means at our disposal: text, photo, creation, testimonial, etc.
This month, for example, one of the challenges was on the subject of madness, and we had to write about it. One of the texts particularly caught our attention because it was right up there with the times...
Introduction
In a small coastal town, Edouard, a friendly hotelier, was looking to modernise his establishment in the face of competition.
The arrival of technology
One day, a mysterious traveller gave him an electronic book on hotel innovations. Fascinated, Edouard embarked on a technological transformation.
The Digital Transformation
He installed automated check-in systems, intelligent rooms and robot servers. Guests flocked, but the hotel became cold and impersonal.
The Spiral of Technological Madness
Obsessed with technology, Edouard neglected his employees and the human touch. During an electromagnetic storm, all systems failed, leaving him alone in the dark.
The Redemption
The next day, he deactivated most of the machines and recalled his staff. He found a balance between innovation and a warm welcome.
Conclusion
Edouard understood that technology must serve people. His hotel became a model of harmony between modernity and human warmth.
Moral: Technology improves our lives, but never replaces human warmth.
In the run-up to the Equiphotel trade show, to be held from 3 to 7 November, artificial intelligence (AI) is emerging as a key topic for professionals in the hotel and restaurant industry. With AI revolutionising so many sectors, it's time for hoteliers to take a closer look at its potential and implications for their business.
Why is AI making its mark in the hotel industry?
Artificial intelligence is no longer a technology of the future; it is already very much a part of our daily lives. It makes it possible to automate repetitive tasks, analyse vast quantities of data to make informed decisions, and personalise services to a previously unattainable level.For the hotel and restaurant industry, it offers tremendous opportunities for optimising and improving the customer experience:
Automation of repetitive tasks (reservations, check-in/out, etc.)
Extensive personalisation of services
Predictive analysis to optimise yield management
Chatbots to answer questions 24/7
Predictive equipment maintenance
These are just some of the possibilities for improving efficiency and service quality. But the adoption of AI also raises legitimate questions.
The hotel and restaurant industry and the challenges of AI
The hotel and restaurant sector, known for its emphasis on personalised service and hospitality, is at a crossroads. AI offers tools to improve management, optimise resources and refine marketing strategies. However, it also raises questions about preserving the human touch, which is so essential in this field.
The day-to-day reality of hoteliers faced with AI
On a daily basis, hoteliers juggle multiple tasks: managing reservations, optimising rates, marketing, managing staff, and much more. AI can lighten the load by automating some of these tasks.
For many hoteliers, AI may seem abstract or complex to implement. However, it can provide concrete solutions to everyday problems:
Saving time on administrative tasks
Better management of stocks and supplies
Optimised team planning
Detailed analysis of customer feedback for continuous improvement
The challenge is to find the right balance between technology and human contact, which remains at the heart of hospitality.
AI versus human contact: a false debate?
One of the main concerns about AI in hospitality is its impact on human interaction. However, rather than replacing human contact, AI should be seen as a means of enriching it. By automating administrative tasks, it allows staff to devote more time to quality interactions with customers.
AI and competitiveness: an undeniable advantage
In an ultra-competitive sector, AI offers a definite competitive advantage. It allows you to optimise costs, improve service quality and stand out from the crowd with an innovative customer experience. Establishments that know how to take advantage of AI will be ahead of the game.
Asking the question is already taking action
Simply asking yourself what role AI will play in your establishment is already a big step towards the future. Equiphotel will be the ideal opportunity to explore these technologies, talk to experts and find out how AI can fit seamlessly into your strategy.
Conclusion
AI is not here to replace the very essence of hospitality - hospitality and personalised service - but to enhance it. By adopting these technologies intelligently, hoteliers can improve their operational efficiency, offer richer customer experiences and maintain their competitiveness in an ever-changing market.
Equiphotel 2024 will be the perfect opportunity to discover how AI can be integrated into your establishment, while preserving what makes the hotel industry unique and charming: the human touch and personalised attention.
